CREATING BRANDS WITH HIGHER PURPOSE

WEL
COME
TO
OBER
LAND

IT’S TIME TO SPIT OUT

THE KOOL-AID.

For years, the media machine fueled by corporate greed fostered a generation of insatiable capitalists who carelessly consume. We think it’s time to kick the habit and live less like it’s all about the Benjamins and more about smarter branding — for us and our planet.

LET’S END UNCONSCIOUS CAPITALISM.

Consumption with a conscience is the end game. The masses crave socially responsible brands that trigger meaningful experiences. For brands — profit for the sake of profit is irrelevant. Being a conscious citizen isn’t charity; it’s a business model. For nonprofits — new technologies, new tools and a new cultural perspective have opened the door for tangible change.

START CREATING BRANDS WITH HIGHER PURPOSE.

We are a lofty combination of Madison Avenue pedigree and fearless social advocacy---it's in our blood. We believe in the outlandish power of conscious capitalism and collaborate with like-minded marketing leaders to help them flourish. We are the home of the brave, free thinkers.

ST. BALDRICK’S FOUNDATION

Kids are Special

view case study

NEW YORK INSTITUTE OF TECHNOLOGY

The future is ours

view case study

AD COUNCIL

Be the boss of what your kids watch

view case study

BLUE MAN GROUP

Dare to live in full color

view case study

ROBINHOOD FOUNDATION

Fight Poverty Like A New Yorker

view case study

STEVEN AND ALEXANDRA COHEN FOUNDATION

#Give2Veterans

view case study

Citizen Engagement Lab

Stop the Harm

view case study

THE NATURE CONSERVANCY

New York Depends on Us

view case study

THE NATURE CONSERVANCY 2016 GLOBAL GALA

2016 Global Gala

view case study

Juice Press

Juice Press Rebranded

view case study

OUR SERVICES

We are a full-service agency that has proven results in providing clients with brand strategy, marketing, design, storytelling and event planning. Our clients trust us to roll out large integrated campaigns as well as basic marketing tasks like an annual report. We offer project-based and retainer models to give clients the flexibility they need to grow their brand and give it a higher purpose.

Strategy

Brand Planning
Community Engagement
Strategic Consulting
Research
Content Strategy
Database Marketing
Media Planning
Measurement & Analytics
Sponsorship
Targeting

storytelling

Advertising
Collateral
Brand Identity
Content
Data Visualization
Digital
Experiential
Integrated Production
Packaging and Labels
PR
Social Media
Video

Bill Oberlander
Executive Creative Director, Founder
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Drew Train
Managing Partner
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Sarah Mitchell
Account Director

Sarah leverages years of PR experience to support client communications. Her clients include Blue Man Group, New York Institute for Technology and The Donaldson Adoption Institute. She has worked with nonprofits across the board from ed-tech to the performing arts. Sarah has also supported more than 20 consumer and enterprise brands while at both large and small public relations agencies.

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Sarah Mitchell
Account Director

Sarah leverages years of PR experience to support client communications. Her clients include Blue Man Group, New York Institute for Technology and The Donaldson Adoption Institute. She has worked with nonprofits across the board from ed-tech to the performing arts. Sarah has also supported more than 20 consumer and enterprise brands while at both large and small public relations agencies.

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Jen Hung
Account Director

Jen is an account director with experience managing regional, national, and international campaigns in both traditional and digital media. As the client’s day-to-day partner, she provides insight into the process every step of the way through both traditional and digital realms. Jen has always been dedicated to elevating social causes, working at TBWA\MAL\FORGOOD prior to joining Oberland.

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Jen Hung
Account Director

Jen is an account director with experience managing regional, national, and international campaigns in both traditional and digital media. As the client’s day-to-day partner, she provides insight into the process every step of the way through both traditional and digital realms. Jen has always been dedicated to elevating social causes, working at TBWA\MAL\FORGOOD prior to joining Oberland.

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Kaitlyn Kelly
Account Director

Kaitlyn is an Account Director with a passion for creative problem solving and getting things done. Prior to joining the OBERLAND team, she honed her skills as a strategic thinker and detail-oriented project manager at agencies Havas Worldwide and Cramer-Krasselt. Kaitlyn has supported clients across a diverse array of categories including consumer electronics, healthcare, retail, CPG and B2B, and is now thrilled to be able to leverage her experience in marketing and client partnership to elevate meaningful causes and drive social good.

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Kaitlyn Kelly
Account Director

Kaitlyn is an Account Director with a passion for creative problem solving and getting things done. Prior to joining the OBERLAND team, she honed her skills as a strategic thinker and detail-oriented project manager at agencies Havas Worldwide and Cramer-Krasselt. Kaitlyn has supported clients across a diverse array of categories including consumer electronics, healthcare, retail, CPG and B2B, and is now thrilled to be able to leverage her experience in marketing and client partnership to elevate meaningful causes and drive social good.

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Lindsay Good
Marketing Director

Lindsay serves as brand manager for OBERLAND, telling its story to the broader population and ensuring the successful growth of its business. Previously, Lindsay worked in the Brand and Content Strategy Group at Goldman Sachs, overseeing initiatives that positioned the firm as an industry leader and employer of choice. A people person and problem solver at her core, Lindsay believes in the power of messaging, while having a mild obsession with project management and logistics.

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Lindsay Good
Marketing Director

Lindsay serves as brand manager for OBERLAND, telling its story to the broader population and ensuring the successful growth of its business. Previously, Lindsay worked in the Brand and Content Strategy Group at Goldman Sachs, overseeing initiatives that positioned the firm as an industry leader and employer of choice. A people person and problem solver at her core, Lindsay believes in the power of messaging, while having a mild obsession with project management and logistics.

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Ty Steinhauser
Account Executive

Ty is a strategic mind with roots in politics and public relations. With experience at both the local and national level, he leverages his campaign background to provide creative insight to his clients. Ty also puts his PR knowledge to use for OBERLAND, helping amplify projects and stories to a greater audience. Ty is a born and raised New Yorker, who graduated Colby College with a bachelor’s degree in Government and American Studies.

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Ty Steinhauser
Account Executive

Ty is a strategic mind with roots in politics and public relations. With experience at both the local and national level, he leverages his campaign background to provide creative insight to his clients. Ty also puts his PR knowledge to use for OBERLAND, helping amplify projects and stories to a greater audience. Ty is a born and raised New Yorker, who graduated Colby College with a bachelor’s degree in Government and American Studies.

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Sonya Spann
Digital Product Manager

Sonya steers digital production and user experience through an agile and collaborative approach to product management. She has works across all agency accounts helping extend their brand into the digital space. Formerly, she spearheaded fundraising and digital marketing efforts for various nonprofits and startups in support of youth development, women’s empowerment, clean water and sanitation efforts, and economic development within the African Diaspora.

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Sonya Spann
Digital Product Manager

Sonya steers digital production and user experience through an agile and collaborative approach to product management. She has works across all agency accounts helping extend their brand into the digital space. Formerly, she spearheaded fundraising and digital marketing efforts for various nonprofits and startups in support of youth development, women’s empowerment, clean water and sanitation efforts, and economic development within the African Diaspora.

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Clair Grupp
Executive Producer

Clair samurais all things production related. She makes things happen and finds opportunities to surpass expectations. Before working with the OBERLAND team, Clair was Head of Integrated Production at JWT, producing campaigns for brands including Microsoft, Diageo, Macy’s and Jet Blue. Her creative production expertise earned her a Grand Prix and other honors at Cannes. Clair also received honors from the Clio Awards, Effie Awards, Andy and Addy awards.

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Clair Grupp
Executive Producer

Clair samurais all things production related. She makes things happen and finds opportunities to surpass expectations. Before working with the OBERLAND team, Clair was Head of Integrated Production at JWT, producing campaigns for brands including Microsoft, Diageo, Macy’s and Jet Blue. Her creative production expertise earned her a Grand Prix and other honors at Cannes. Clair also received honors from the Clio Awards, Effie Awards, Andy and Addy awards.

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Dhruv Nanda
Creative Director

Dhruv is a Canadian, but let’s not hold that against him. He’s a copywriter with 3 years of experience. At the agency, he’s responsible for: campaign creation, headline writing, scriptwriting and social and digital media. Prior to joining OBERLAND, Dhruv worked at several ad agencies including: Ogilvy & Mather, McCann Worldwide, Tribal DDB and Momentum Worldwide. He worked on many well known brands like: Chipotle, Jagermeister, VISA, Coca-Cola and United Airlines. He also writes tear-jerking emo poetry, to an audience of one (himself).

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Dhruv Nanda
Creative Director

Dhruv is a Canadian, but let’s not hold that against him. He’s a copywriter with 3 years of experience. At the agency, he’s responsible for: campaign creation, headline writing, scriptwriting and social and digital media. Prior to joining OBERLAND, Dhruv worked at several ad agencies including: Ogilvy & Mather, McCann Worldwide, Tribal DDB and Momentum Worldwide. He worked on many well known brands like: Chipotle, Jagermeister, VISA, Coca-Cola and United Airlines. He also writes tear-jerking emo poetry, to an audience of one (himself).

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Arnau Bosc
Designer/ Art Director

Arnau constructs brand identities and visual systems for a multitude of clients, both digital and print. He has a graphic design degree from Pratt Institute, where he received the Outstanding Merit Award. Previously, he earned a degree in Fine Arts from the University of Barcelona. Arnau has worked in agencies such as Anomaly, Cadre, Stag&Hare, and small studios such as Dungjai Studio and Once&Future. Some of his clients include Converse, Northside Festival, and The Climate Week NYC.

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Arnau Bosc
Designer/ Art Director

Arnau constructs brand identities and visual systems for a multitude of clients, both digital and print. He has a graphic design degree from Pratt Institute, where he received the Outstanding Merit Award. Previously, he earned a degree in Fine Arts from the University of Barcelona. Arnau has worked in agencies such as Anomaly, Cadre, Stag&Hare, and small studios such as Dungjai Studio and Once&Future. Some of his clients include Converse, Northside Festival, and The Climate Week NYC.

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Erin Bishop
Designer/Art Director

Erin creates digital and print materials that embody the ethos of client branding. Her design skills have earned her a Silver ADDY Award, Platinum Award in the Graphis New Talent Annual, and top prize at the Art Director’s Club Portfolio Night. Her interest in unconventional fashion and photography, paired with a background in high-end hospitality, gives Erin a unique edge that manifests in her inspired work.

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Erin Bishop
Designer/Art Director

Erin creates digital and print materials that embody the ethos of client branding. Her design skills have earned her a Silver ADDY Award, Platinum Award in the Graphis New Talent Annual, and top prize at the Art Director’s Club Portfolio Night. Her interest in unconventional fashion and photography, paired with a background in high-end hospitality, gives Erin a unique edge that manifests in her inspired work.

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Alexandra Borelli
Motion Designer

Alexandra is a designer who puts things into motion and brings them to life. She also has a passion for illustration, branding, hand embroidery, and social advocacy. Before joining Oberland, Alexandra animated for social media for brands like Qualcomm and Think with Google, as well as designed campaigns for an education reform nonprofit. She received her BFA in graphic design from Pratt Institute.

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Alexandra Borelli
Motion Designer

Alexandra is a designer who puts things into motion and brings them to life. She also has a passion for illustration, branding, hand embroidery, and social advocacy. Before joining Oberland, Alexandra animated for social media for brands like Qualcomm and Think with Google, as well as designed campaigns for an education reform nonprofit. She received her BFA in graphic design from Pratt Institute.

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Devon Desanna
Copywriter

Devon is a rookie copywriter armed with creative moxie. A wordsmith with an affinity for the unconventional, Devon strives to find dynamic solutions that can help meaningful causes generate major impact. She received her degree in Advertising Design from the Fashion Institute of Technology, where she was featured in multiple exhibitions and won a 2016 D&AD New Blood Award.

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Devon Desanna
Copywriter

Devon is a rookie copywriter armed with creative moxie. A wordsmith with an affinity for the unconventional, Devon strives to find dynamic solutions that can help meaningful causes generate major impact. She received her degree in Advertising Design from the Fashion Institute of Technology, where she was featured in multiple exhibitions and won a 2016 D&AD New Blood Award.

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Chris Khan
Social Media + Engagement Manager

Chris specializes in strategy, optimization, and growth for brands that want to connect with their audience. His experience in Real Estate, Higher Education, CPG, and Foods gives him a broad perspective on social trends in different sectors which can be leveraged in new ways. Chris is a digital native and earned his Bachelors degree in Emerging Media at Hunter College.

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Chris Khan
Social Media + Engagement Manager

Chris specializes in strategy, optimization, and growth for brands that want to connect with their audience. His experience in Real Estate, Higher Education, CPG, and Foods gives him a broad perspective on social trends in different sectors which can be leveraged in new ways. Chris is a digital native and earned his Bachelors degree in Emerging Media at Hunter College.

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Kelsea Seavey
Operations Manager

Kelsea is the operations manager who oversees every aspect of OBERLAND work to make sure it runs efficiently and optimally. A graduate from The College of New Jersey, Kelsea brings a wide range of background experience from account management to post production.

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Kelsea Seavey
Operations Manager

Kelsea is the operations manager who oversees every aspect of OBERLAND work to make sure it runs efficiently and optimally. A graduate from The College of New Jersey, Kelsea brings a wide range of background experience from account management to post production.

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Qinwei Zhu
User Experience Specialist

Qinwei wields design and code to create delightful and easy-to-use digital experiences at Oberland. Qinwei recently received her M.P.S. in Information Science from Cornell University. Previously, she interned as a UX designer at Comake, IBM, and Bri Experience. She believes that design not only solves problems but also inspires a better future for our world.

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Qinwei Zhu
User Experience Specialist

Qinwei wields design and code to create delightful and easy-to-use digital experiences at Oberland. Qinwei recently received her M.P.S. in Information Science from Cornell University. Previously, she interned as a UX designer at Comake, IBM, and Bri Experience. She believes that design not only solves problems but also inspires a better future for our world.

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Aaron Perez
Designer

Aaron is a designer/bookmaker/comic book fanatic. He loves when the scope of an idea can be translated to multiple mediums for an enriching experience. He often strives to fulfill his favorite quote “Good design is obvious. Great design is transparent.”

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Aaron Perez
Designer

Aaron is a designer/bookmaker/comic book fanatic. He loves when the scope of an idea can be translated to multiple mediums for an enriching experience. He often strives to fulfill his favorite quote “Good design is obvious. Great design is transparent.”

To find your brand's higher purpose, email:

office@thisisoberland.com

254 Canal Street
Nº 5000
NY NY 10013
212.920.4701

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