As New Yorkers, impatience is our virtue. We share that in common with the Robin Hood Foundation. They serve a higher purpose to level out the financial disparity in NYC. Poverty won’t solve itself. Cue our FIGHT POVERTY LIKE A NEW YORKER campaign. Robin Hood’s mission is to create the greatest amount of good for the world’s greatest city. And our mission was to express a need, construct an in-your-face call to action and encourage social accountability. The campaign aftermath was a mind-blowing $81M in donations at their annual gala. How did we pull that off? We are tenacious; we are world changers; we are New Yorkers. And we won’t turn a blind eye.