Heroes live among us without the recognition or appreciation they deserve.
#GIVE2VETERANS was purposed to combat that and to celebrate our veterans for longer than one day this year. We collaborated with the Steve & Alex Cohen Foundation’s initiative Love the GIVE to encourage acts of kindness shared online with #GIVE2VETERANS. Each time the hashtag was used, $1 was donated to the Bob Woodruff Foundation.
Our #GIVE2VETERANS campaign gained over 600,000 mentions on social media and raised an astonishing $500,000.
We salute all of the veterans that serve and protect our country.